Alex Poole
Associate Director
Senior Trader
Alex has worked at Freeworld since 2003. Alex works from our Edinburgh office, his product expertise is in dried fruit and seeds.
Blueberries
Cultivated Highbush blueberries are grown in several regions in North America. Bushes are planted in rows and average 2 – 4 meters tall. Plenty of water is required. Harvest typically ranges from April through August. The berries are either handpicked or harvested mechanically, by an over the row harvester. In general, the handpicked fruit is for the fresh market, while much of the mechanically harvested fruit is processed. Dried, concentrated or frozen are the most common methods to preserve blueberries. There many health benefits, but they may be best known for their high antioxidant levels.
Associate Director
Senior Trader
Supporting projects that facilitate opportunity and growth, enriching the lives of the farmers.
Relationships and strong industry connections, working directly with the farms at source.